Dog Haus is celebrating Oktoberfest with Das Brat and Pretzel Bites served up as our Prost Platter — paired with a pint of Paulaner Oktoberfest Bier at locations pouring beer, with stein upgrades and Jägermeister add-ons where available.
In-Store Promotional Material
View and download in-store promotional materials to drive interest in the Oktoberfest promo.
Social Media Assets & Images
Download additional images and social media assets to post on your own channels locally.
Paulaner Hefeweizen
Set-Up
Make sure you have Paulaner Hefeweizen on tap and all products ready to go starting September 15.
Operational Guide
Download the operations guide and view the training video to ensure all staff understands the menu changes.
Oktoberfest Checklist
Download operations page and ensure staff are trained on creating the meal
Receive POP Kit that includes: Register Flyer, Tabloid Print & NDC (3 Versions)
Activate promotion on all third-party delivery platforms
Display in-store POP and begin offering Propost Platter on September 15
Post guests eating Das Brats and Pretzel Bites on social media
Remove all promotional material on October 15.
FOOD & DRINK OFFERINGS
Das Brat and Pretzel Bites (8ct) with dipping sauces will be available in 3rd Party Delivery at all locations.
Das Brat and small Pretzel Bites (8ct) with dipping sauces: one ramekin of garlic aioli plus brown mustard, and a second ramekin of cheese sauce.
Das Brat and Pretzel Bites (8ct) plus a 16oz pint of Paulaner Oktoberfest Bier. Guests can upgrade to a 32oz stein for an upcharge.
Das Brat and Pretzel Bites (8ct) plus a 16oz pint of Paulaner Oktoberfest Bier, with the option to add a shot of Jagermeister OR upgrade to a 32oz stein (not both) for an upcharge.
| Das Brat & Pretzel Bites | Das Brat, Pretzel Bites & Paulaner Beer | Stein Upgrade | + Jägermeister | |
|---|---|---|---|---|
| Cost | 3.33 / 3.14 | 5.09 / 4.90 | 1.67 | 1.25 |
| Food Cost % (VITCO) | 20.84 | 25.48 | 33.40 | 25.00 |
| Food Cost % (GFS) | 19.65 | 24.52 | 33.4 | 25.00 |
| SRP | $15.99 | $19.99 | $5.00 | $5.00 |
PRICING & POS PROGRAM
Crew Tips
‘It’s our annual Oktoberfest promo, join the fun with our Das Brat plus pretzel bites.’
‘Try a taste of Germany, our Paulaner is a limited-time favorite.’
‘The Prost meal is only on special until October 15, but you can get them anytime.’
FREQUENTLY ASKED QUESTIONS
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Promotional support includes:
Social media scheduled posts and email campaigns
Paulaner activation at select locations w/ supported messaging
Reposting of local-store social content on @doghausdogs for amplification
Haus Rewards amplification
In-store materials
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Promote the contests every Wednesday and Saturday at 7:00 PM local time, in-store and on social media. Full rules and MC script are provided in the separate Stein-Holding Contest Playbook one-sheet.
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Use for the following hashtags to reach a larger combined audience:
#Oktoberfest
#GermanBeer
#BeerFest
#CraftBeer
#Oktoberfestival
#DogHaus
#HausRewards
#DasBrat
#PretzelBites
#SteinHoldingContest
#Paulaner
#Jagermeister