Mini Cookies
On December 1, Jersey Mike’s will introduce a new shareable option of our signature Chocolate Chunk Cookie: Mike’s Mini’s. These smaller cookies are the same delicious brown butter and triple chocolate recipe but now in a bite-size offering. Perfect for families and kids, the mini’s are created by quartering our current frozen dough cookies into smaller chunks; baked, cooled and filled into the existing 3-pack boxes. An updated playsheet that covers all cookie baking and packaging along with a sticker for the Mini’s will be shipped the last week of November. An option on the POS will be added for “Mini’s” as well.
Key Dates & LTO Timeline
February 10 - “Mini Cookie” will be added to the Price Portal under Store Extras at same price as your current Three Pack
Starting February 4 – A kit with an updated play sheet, new mini cookie labels and planogram will ship to all stores. Kits will begin to mail on February 4th with all kits being delivered by February 19th
February 26 – Mini Cookie size is added under the Cookie button on the POS
OPERATIONS
PLAN-O-GRAM
‘A little cookie now, a little cookie later. The mini’s are great if you just want a couple sweet treats’
‘No more trouble sharing or fighting over the biggest piece, a full box of mini’s will keep everyone happy’
‘These are our same all-butter chocolate chunk cookies so they will stay soft and chewy’
FREQUENTLY ASKED QUESTIONS
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Mini Cookies are being added to all locations as a way for customers to enjoy our new signature Chocolate Chunk cookie in a more shareable way. With great appeal to families or those who just want a small sweet treat after their sub - the minis are a simple addition to the dessert line-up that requires no additional SKU’s and only one operational change for crew members.
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Each 2.25 oz Chocolate Chunk Cookie makes 4 Mini Cookies. Use a dough cutter to chop the cookie in half, twice.
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Each box (current 3-pack box) will fit 11 mini cookies. Mix and match based on size to find 11 appropriate sized cookies to fill box.
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Each location will be supplied with an operational sheet, but in short, you will chop the frozen dough puck in half twice on a cutting board. This produces bite size dough chunks that bake and cool quickly.
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The Mini Cookies box will have the same retail price as the current 3-pack.
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Yes, a new label and play sheet will be included in the marketing kit.
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Mini Cookies will be featured on several marketing channels including a Mini Cookie Commercial, Digital Advertising and MyMike’s channels.